Content focuses on the needs of your target audienceĪs business owners, we are often too close to our businesses to objectively view what makes our clients appreciate what we do.
Running this against your website will give you information that highlights the areas that need to be fixed. Make sure it attracts, educates and converts your visitors into leads.īefore you start your review, it is helpful to run a website audit report using a tool like Website Auditor, one of the components of SEO Powersuite by Link Assistant. Your website needs to work for your marketing efforts. Whether you are reviewing your current website, a new revision or starting from scratch, these areas are important to ensure you gain quality traffic and generate the leads your business needs to succeed. These areas include design, content, SEO, security, device support and performance.
The following website audit checklist will walk through the important areas of your website to review. If it is not, then you are missing out on many opportunities. Your website needs to be an effective hub of all of your marketing efforts. If your website is not providing a quality user experience and attracting inbound leads, you should conduct a website audit to ensure it is performing as your best sales person.
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